01
Data Foundation & Measurement
GA4, GTM, and CRM pipeline repair paired with multi-touch attribution and MMM. We fix your tracking before we trust it, then build attribution on a foundation that holds.
Explore GA4 & attribution consulting →Marketing Analytics Consultancy
We let the data
do the talking.
Marketing analytics consulting for growth teams — GA4 attribution, media mix modeling, and UTM governance, based in Lisle, IL.
King Data Lab connects complex data engineering to high-level marketing strategy, turning messy data into clear decisions and reliable revenue.
What we do
Four of six disciplines.
One integrated practice.
We don't run ads or manage agencies. We fix the data infrastructure, model what's working, and tell you exactly where to put the next dollar.
02
Growth Modeling
LTV forecasting, customer propensity models, and CAC optimization. Predictive analytics built around your actual business model, not industry averages.
Explore LTV & CAC forecasting →03
Media Optimization & Strategy
Cross-channel budget reallocation grounded in saturation modeling and incrementality testing, with a prioritized roadmap your team can execute immediately.
Explore media budget optimization →04
SEO & Content Intelligence
Semantic intent mapping and content strategy built for both traditional search and AI discovery, so your brand gets found however buyers are searching.
Explore SEO & content intelligence →Our process
Three phases. One deliverable each.
No retainer ambiguity. Every engagement ends with something concrete you can act on immediately.
Phase 01
The Audit
We review your full tech stack and tracking implementation to surface critical data gaps, attribution failures, and quick wins.
Deliverable:
The Audit Report
Phase 02
The Build
We execute the right-sized plan, whether that means fixing tracking pipelines, deploying dashboards, or running predictive forecasts on your existing stack.
Deliverable:
The 90-Day Data Roadmap
Phase 03
The Playbook
We convert your new data foundation into clear stories, prioritized action items, and repeatable frameworks your team can run independently.
Deliverable:
The Decision Playbook
Free measurement resources
Find the gaps before they cost you.
Use practical diagnostics and planning tools to improve your measurement system. Each one gives you a clear next step—and a path to expert help when you need it.
Specialist Service
Media Mix Modeling
Work with KDL to estimate channel contribution, understand saturation, and build a more defensible media budget.
Explore media mix modeling →
Sample optimization
Modeled revenue+14.2%
Search
42%
Social
31%
Video
17%
Illustrative sample data
Free Framework + Interactive Score
Marketing Measurement Framework
Connect business goals, KPIs, tracking, attribution, and reporting in one practical system—then score your current maturity and leave with a prioritized 30-day roadmap.
Build your measurement plan →
Free 12-page workbook
Interactive assessment20 questions
Strategy
01
Tracking
02
Action
03
Question → Data → Decision
Free
Analytics Health Check
Evaluate your data maturity across governance, reporting automation, and full-funnel visibility in under five minutes.
Start check →
Free
UTM Builder & Validator
Build clean, consistent UTM parameters and validate existing ones against your governance standards before campaigns go live.
Build UTMs →
Free
Attribution Readiness Check
Assess whether your current stack can support multi-touch attribution before you invest in modeling infrastructure.
Check readiness →The Partner Journal
Analytics Guides & Practical Insights
Practical guides and strategic deconstructions to help you extract more value from your marketing data.
View all articlesIs Your Business Ready for Attribution Modeling?
Attribution modeling can help compare marketing paths, but it cannot repair missing conversions, inconsistent campaign names, or CRM records that lose their source. Readiness comes before model choice.…
Read article →How to Trace a Lead From Campaign Click to CRM Revenue
Connecting a campaign click to revenue is less about buying another dashboard and more about protecting a small set of identifiers as a person moves through your systems.…
Read article →What a Marketing Analytics Audit Actually Checks
A marketing analytics audit should do more than confirm that a few tags are firing. Its purpose is to show whether the numbers your team relies on are…
Read article →Why GA4, Google Ads, and Your CRM Never Match: When to Worry
Your marketing systems are not designed to produce identical numbers. GA4, Google Ads, and your CRM observe different parts of the customer journey, apply different attribution rules, and…
Read article →
GA4 Changed Your Attribution (Again): What the April and June 2026 Updates Actually Mean
If you’ve noticed your attribution reports behaving differently this year, you’re not imagining it. Google made two significant changes to GA4 attribution in April 2026 and then came…
Read article →
What Media Mix Modeling Actually Tells You That Your Ad Platforms Never Will
Every marketing platform has a reporting problem. Not a technical one. A financial one. When Meta reports that your campaign drove 847 conversions last month, they are using…
Read article →Fixed-Price Service
Marketing Analytics Audit
Not sure whether you can trust your marketing data? KDL reviews your tracking, data quality, funnel measurement, attribution, and reporting—and gives you a prioritized plan for what to fix.
$500 flat fee
See the Analytics Audit →
Partner
with us
King Data Lab, LLC
Lisle, IL 60532
Lisle, IL 60532
- Senior-led, independent consulting
- Project-based scope and practical handoff
- Your business and data stay confidential
- Reply within two business days
What happens next
We’ll review your goals, identify the clearest starting point, and suggest a focused first engagement—without a hard sell.